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These beginner’s guides are intended to help with planning and building your first website, marketing your website to drive more traffic, and improving your existing website using the site’s visitor data.
Planning your website
This guide covers the planning stage of building your website including identifying your target audience, choosing a domain name and hosting, drawing site maps/ wire frames and conducting competitor research.
Filesize: 340KB
Format: PDF
Building your website (HTML & CSS)
This guide will introduce you to the concepts behind building a web site, looking at the different software available, using HTML & CSS and writing a basic web page.
Filesize: 710KB
Format: PDF
Marketing your website
This guide will provide you with practical online and offline marketing ideas you can apply to drive traffic to your site covering search engine optimisation, pay per click advertising, affiliate marketing, directories, Email marketing, advertising networks, social media, PR and print advertising.
Filesize: 576KB
Format: PDF
Improving your website
This guide will introduce you to the methods, tools and resources available for you to analyse your website and use that data to make it even better, including web analytics, heat maps, user feedback and testing & optimisation.
Filesize: 464KB
Format: PDF